1.1了解直播电商

1、单选题：直播电商与传统电商相比，更注重以下哪一方面？

A. 商品价格

B. 实时互动和用户体验

C. 物流速度

D. 商品种类

2、多选题：直播电商兴起的背景包括以下哪些因素？

A. 移动网络的普及

B. 消费者对即时性的需求

C. 传统电商平台的饱和

D. 智能手机的普及

3、判断题：直播电商的兴起对增加就业、扩大内需、促进数字经济发展没有积极作用。

A. 正确

B. 错误

4、单选题：以下哪个不是一个好的直播平台应具备的特征？

A. 稳定性

B. 互动性

C. 价格低廉

D. 扩展性

5、多选题：直播电商中，主播需要具备哪些能力？

A. 对销售商品的深入了解

B. 在镜头前的自然表现力

C. 与观众的互动能力

D. 快速的物流配送能力

1.1 Understanding Live-streaming E-commerce

Single-choice question: Compared with traditional e-commerce, live-streaming e-commerce focuses more on which of the following aspects?

A. Commodity prices

B. Real-time interaction and user experience

C. Logistics speed

D. Variety of commodities

Multiple-choice questions: Which of the following factors are included in the background of the rise of live-streaming e-commerce?

A. Popularization of mobile networks

B. Consumers' demand for immediacy

C. Saturation of traditional e-commerce platforms

D. Popularization of smartphones

True or false question: The rise of live-streaming e-commerce has no positive effect on increasing employment, expanding domestic demand, and promoting the development of the digital economy.

A. True

B. False

Single-choice question: Which of the following is not a characteristic that a good live-streaming platform should have?

A. Stability

B. Interactivity

C. Low price

D. Scalability

Multiple-choice questions: In live-streaming e-commerce, what abilities do hosts need to

have?

A. In-depth understanding of the products being sold

B. Natural expressiveness in front of the camera

C. Ability to interact with the audience

D. Fast logistics and distribution capabilities

正确答案（Correct answers）：

1、B

2、A, B, D

3、B

4、C

5、A, B, C

1.2选择直播电商平台

1、单选题：以下哪个不是国内主要的直播电商平台？

A. 淘宝直播

B. 京东直播

C. 唯品会

D. 亚马逊直播

2、多选题：直播电商平台可以分为哪几种类型？

A. 综合电商平台

B. 社交媒体平台

C. 垂直领域平台

D. 独立直播平台

3、判断题：淘宝直播和京东直播都属于综合电商平台。

A. 正确

B. 错误

4、单选题：在选择直播电商平台时，以下哪个因素不是需要考虑的关键因素？

A. 目标受众

B. 平台流量

C. 平台颜色

D. 技术稳定性

5、多选题：直播电商平台的核心价值包括哪些要素？

A. 实时互动

B. 视觉展示

C. 社交元素

D. 物流速度

1.2 Choosing a Live-streaming E-commerce Platform

Single-choice question: Which of the following is not a major domestic live-streaming e-commerce platform?

A. Taobao Live

B. JD Live

C. Vipshop

D. Amazon Live

Multiple-choice questions: What types can live-streaming e-commerce platforms be divided into?

A. Comprehensive e-commerce platforms

B. Social media platforms

C. Vertical field platforms

D. Independent live-streaming platforms

True or false question: Both Taobao Live and JD Live belong to comprehensive e-commerce platforms.

A. True

B. False

Single-choice question: When choosing a live-streaming e-commerce platform, which of the following factors is not a key factor to consider?

A. Target audience

B. Platform traffic

C. Platform color

D. Technical stability

Multiple-choice questions: What elements are included in the core value of live-streaming e-commerce platforms?

A. Real-time interaction

B. Visual display

C. Social elements

D. Logistics speed

正确答案（Correct answers）：

1、D

2、A, B, C,D

3、A

4、C

5、A, B, C